It sounds fairly simple, and that's the whole point. We're here to inject agood dose of common sense into our industry by making well-designed,quality eyewear accessible to everyone. Great fits that last, for all eyes.
Our mission
Sea Level Swim captures the essence of our Australian lifestyle through relaxed escapism, a celebration of form and function and sustainable ideas.
Read moreOur Vision
Introducing the foundation of an essential holiday wardrobe: we are dedicated to creating the ultimate in form-flattering shape, enhancing confidence via innovative fit technology and the best in body sculpting design.
Read morePremium Quality
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Unparalleled Prices
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From the Source
Shopping on Italic means supporting a network of independent manufacturers
From all over the world
HAY has always believed that good design is everyone’s right. That’s why, from the very beginning, co-founders and Creative Directors Mette and Rolf Hay committed to working with their generation’s best designers from all over the world to create high-quality products that would be available to a wide audience.
300+ Employees
Centre in Sydney and Retail teams across Australia
50 Countries
locations globally including major retailers
and online sites.